Frustrated by the Job Search?

In this day and age, it is easy to imagine that you are invisible as you shoot off your resume into the unknown. However, your resume is part of your brand and you need to be careful of how you are branding yourself before you potentially hurt your career. I have compiled a list of top ways to appropriately sell your brand.To begin, the first introduction that future employers have of you is your resume. Be consistent – if your resume falls into the same hands more than once, your resume will stand out as the hiring manager has viewed your resume before. Hiring managers go through hundreds of resumes a day so you need to stand out to make an impression. Other things to remember when creating your resume include the following:· The most important thing to remember is clarity. Hiring managers need to tell at a glance if you have the skills that they are looking for. Have a short section at the top that hits your highlights and skills. You will want to bullet each sentence, wordy paragraphs are skimmed and do not register your skills with the hiring manager.· Keep the same font throughout your resume. The easiest that I have found to read is Arial 11, with my name and contact information centered at the top of the first page at Arial 14 bold.· Be very clear in your employment experience of company name, title, and dates of employment. Employers are looking for longevity and not short tenures so you want the hiring manager to clearly see this section. If you are a contractor, listing your clients is a must as this will show you were actually an employed contractor. If left to the imagination, hiring managers will fear the worst, in every case.Secondly, remember that you are a brand. You need to decide what you are selling and stand behind that. This is for who you are on social media, on your resume, on job boards, blogs, etc. If you change your product from platform to platform, then you are not building a strong brand. Hiring managers review these different platforms as part of the interview process. If you are a chameleon, you will forget what you are selling, which will hurt your brand and your chances at that employment.Another element that you need to consider is to make sure you are competitive in the salary that you are advertising. This is important whether too high or too low; too low and you are underselling your value, too high and you are overlooked. You need to know the price of your product. Glassdoor.com is a great place to investigate what your salary should be – you will just plug-in your title and location to get the average salaries for your respective field.Lastly, if you do not have a LinkedIn profile, you must do this right away. This site is advertising your professional merits at no charge. Take care to build an error free, (especially grammar errors!), fully complete profile. Take care to ensure you are using the correct title for the industry you are looking to advance your career in. For example, if you are a CRA, (Clinical Research Associate), make sure this title is clear in your profile. If a hiring manager is confused by what you are offering, they may not use one of the free emails that LinkedIn offers. You shouldn’t make your personal email address visible here but if you wanted to create a separate email account for hiring managers to reach you, then now is a great time so you can make that email address visible on LinkedIn, so it is easy to contact you. LinkedIn is a great place to connect with future employers.Focus your career on where you are trying to go and take it step by step and before you know it, you will be on the top. Your brand, your business – stay consistent and be fruitful! With these tips, you are on your way to success!Investing in a Lifetime of Success,Angela Roberts

The Elements of a Good Advertisement

Advertisements are all around us. Whether we’re watching television, driving down the freeway, flipping through a magazine, or listening to the radio, we are bombarded on every side by messages trying to get us to buy a product or service. And although there have been countless debates over whether or not advertising is effective and whether it really does influence people to purchase products, the fact is many companies will spend billions of dollars on a single advertisement in the hopes that it will increase their profits.

Good advertisements have the power to make people stop and take notice. You have to have been living under a rock not to notice the success of Geico’s caveman series or the iPod’s silhouette series of commercials and advertisements. And as a result of those advertisements, sales went up significantly for those two companies.

Advertising creates awareness of the product and can convey messages, attitudes, and emotions to entice and intrigue audiences. At least those are the desired effects of an advertisement. Needless to say, some advertisements fail miserably in their purpose.

So, what makes the difference between a successful advertisement and an unsuccessful one? It’s all in the design. Typically, larger organizations produce more effective advertisements, while newer and smaller companies are the ones that produce the duds. This is largely because bigger organizations have the money to hire professionals while smaller companies do not.

The advantage of hiring an in-house advertising developer or hiring an advertising agency is that you get the skills of people who have been trained in creating effective advertisements. Many have spent years and years going to school, studying past effective advertisements, looking at elements of design, and learning how to create their own effective advertising campaigns.

Learning how to create effective advertisements does not happen overnight, but there are a few simple rules that many workers for professional advertising agencies follow to create effective advertisements that will appeal to audiences and hopefully increase the company’s revenue. The following paragraphs list a few advertising principles that companies and advertisers follow when creating their own advertising campaigns.

Perhaps the most important quality of an advertisement is its uniqueness. In a world where people often see hundreds of advertisements a day, an advertisement must be unique and different in order to capture audiences’ attention. Going back to the iPod example, the single block of color with an image of a black silhouette was extremely effective at the time because it was unlike anything else around it. The simplicity of the advertisement stood out against posters and billboards that had busier images and much more text. Also, the use of bright, bold colors made people stop and look at the image. Even though the advertisement had little text on it, people got the message that this product was new, fun, and bold.

Of course, there are a variety of ways to make your advertisement stand out. Look around your area and write down descriptions of advertisements you see. What are the trends? Are they text heavy? Do they use similar colors? What kinds of images are on the advertisements? Once you start noticing trends, try to think of ways your advertisement can go against those trends and be something different–something that will make people stop and look.

One word of caution: Once you’ve made people stop and look at your advertisement, they need to be able to understand what you’re selling. You may have the most eye-catching image on your advertisement, but if it is completely unrelated to your product or service, then viewers won’t understand what you want them to buy. So, be sure that when you are selecting your images and text for your advertisement, people will understand what you’re trying to sell.

A well-designed advertisement will also communicate well to audiences. In order to figure out how to make your advertisement effective, you need to identify your audience. Who are you trying to target? Teenagers? The Elderly? Business people? Parents? There are a variety of different audiences, and the more specifically you can identify the audience for your product, the better chance you have of designing an ad that will effectively influence your audience.

For instance, if your audience consists of young teenage girls, you might choose to use bright and bold colors, but for business people you may want to create an advertisement that uses more professional blues and blacks (but don’t be afraid to be a little bolder if you’re trying to stand out).

The key is to think of the general traits of your specific audience and try to reflect those traits in your advertisement. What do they value? What do they fear? What motivates them? Once you’ve answered those questions, it should be easier to come up with a few solid ideas for an advertising campaign.

Once you’ve developed some ideas for an eye-catching advertisement and identified how you want to communicate with your specific audience, some good, solid design principles need to come into play. The advertisement needs to be legible. Viewers shouldn’t have to work to get what you’re trying to say. The advertisement needs balance. One side shouldn’t feel heavier than the other. The advertisement should also make good use of contrast, repetition, color, and pattern. When these design elements are implemented well into an advertisement, the result is a fabulous ad that will appeal aesthetically to viewers.

The above is just a brief overview of what advertisers have to think about when designing an ad. You can see why many people find it helpful to hire an advertising agency to help them develop ideas and create effective advertisements. And whether you’re looking for a Seattle or a Miami advertising agency, you shouldn’t have a problem finding an organization in your area to help you create the perfect advertisement campaign for your company.

So, if you’re thinking of creating a new ad or ad campaign for your company, by following the above guidelines and suggestions, you can create the most effect advertisements as possible, convey the message you want to convey, and be one your way to increasing revenue.